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The Wolf Blass Collection

Wolf Blass was established in South Australia’s Barossa Valley in 1966 by Founder Wolfgang Blass AM and has grown from a humble tin shed to become one of the world’s most successful and awarded wine brands. A recipient of more than 9,000 medals and trophies at national and international wine shows, the essence of Wolf Blass wines is exemplified through the passion of it’s custodians past and present as they continuously strive to produce wines of quality, character and consistency. Wolf Blass is the only winery to ever win Australia’s most coveted wine awards, the Jimmy Watson Trophy, an unprecedented four times – including three times in a row.

Wolf Blass has a long and proud history of making award-winning wines using age-old methods. From meticulous fruit selection, to fermentation in state-of-the-art, open vessels, small batch, experimental winemaking and maturation in fine oak barrels, the winemaking team blends old and new techniques to create extraordinary wines, using the very highest of standards.

Behind the Brand




Barossa Valley, South Australia - Australia


Chris Hatcher


Cabernet Sauvignon, Chardonnay, Grenache, Malbec, Merlot, Mourvèdre, Pinot Grigio, Pinot Noir, Sauvignon Blanc, Shiraz

A Pursuit of Triumph

Wolfgang Franz Otto Blass was born in 1934 in Germany. After running away from school, his parents handed him an ultimatum, either start a 3-year winemaking apprenticeship or get back to class — and so began a journey that changed the winemaking world.

After studying Champagne techniques in France in 1957, Wolf became the youngest person ever to graduate with a Master’s in Oenology from Veitschoechheim-Wuerzberg. In 1959, he moved to England to study blending before moving to the Barossa Valley in 1961, and establishing Wolf Blass Wines in 1966.

In 1973, Wolf made the first Black Label, which went onto win the 1974 Jimmy Watson Trophy, considered Australia’s most prestigious and sought after wine award. This victory helped provide the impetus to start exporting and to establish John Glaetzer as Senior Winemaker. Wolf Blass Wines went onto win two more Jimmy Watson Trophies in 1975 and 1976, and a record fourth in 1999.

While no longer formally involved with Wolf Blass, Wolfgang is still a passionate advocate of the industry and the brand that bears his name.

Meet the Makers

The Wolf Blass winemaking team is led by Chief Winemaker, Chris Hatcher, one of Australia's leading winemakers and a highly respected wine show judge across the globe.

Growing up in Adelaide, Chris knew he wanted to be a winemaker from a very young age. He can't quite pinpoint why. His father was a strict Methodist and there was never any wine in the house. For Chris, it was more about obtaining what you could not have.

Chris joined Wolf Blass Wines in December 1987, and for the next 10 years, was the Senior Winemaker responsible for Wolf Blass whites and sparkling. In that decade, Chris made 39 trophy and 218 gold medal-winning wines. He was also responsible for steering the success of the Wolf Blass white wine range, which ultimately set the groundwork for our export success.

Together, with Senior Winemaker, Steven Frost, and winemakers Marie Clay, Clare Dry, and John Ashwell, his attention to detail ensures the quality, consistency and character for which Wolf Blass is renowned.